Interesting story which has been gathering traction over the last week:
‘AT&T has reportedly asked a federal court to make Verizon immediately stop airing a new series of ads comparing AT&T’s 3G coverage map to Verizon’s. Among them is an ad in which the iPhone is welcomed to the Island of Misfit Toys.
AT&T has asked a federal court in Atlanta to force Verizon Wireless to pull a series of ads immediately, according to reporting from USA Today. Verizon responded by standing by its ads. “What we are saying doesn’t change,” spokesperson Jim Gerace told the paper.’
Verizon have been waging a dirty ad war, attacking AT&T’s 3G network coverage and criticising the iPhone’s technological limitations (rather than its sleek design). In turn, they have promoted their own 3G network coverage and Android device: unlike the iPhone, it has a physical keyboard; a flash camera; can run several applications at once; and can be customized with widgets.
More concerning for AT&T is the fact that YouGov’s BrandIndex data suggests that Verizon’s campaign is working.
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