Friday, November 13, 2009

Apple App Store: The beginning of the end

Just came across a very interesting article on the net that talks about Apple driving developers away from its App Store. Huh!!! Is that possible? After all Apple and it’s iPhone/iPod are supposed to be the best thing that has ever happened to the world. The truth is actually quite different my friends.

At one point the iPhone was probably the best platform for mobile applications. But the situation is quite different now. RIM’s Blackberry, Google’s Android and Palm’s WebOS have all changed the dynamics of the game. Consumers and mobile app developers have a lot of choice now. All the operating systems are quite capable and worthy and some of them are actually easier to develop for. For example if you want to develop for the Android or the Palm Web OS all you need is the SDK and a computer running Windows, Linux or Mac OS. But if you want to develop for the iPhone you need to have an Apple Mac computer. Ridiculous!!! What were they thinking? By constraining the development environment you are already alienating some of the developers.

The thing that takes the cake is Apple’s policies for applications that can be hosted on the App Store. In fact there is a clear lack of a consistent policy and every application, and by extension the developer, is at the mercy of the whims of an Apple employee. So if the Apple person reviewing your application on a particular day had a harrowing time tackling brutal traffic, or just learnt that his/her partner is cheating on him, then you could be doomed. Your application would be rejected for some seemingly vague reasons. And I am not pulling something out of thin air here, this has happened….on multiple occasions….and continues to happen even today. So here’s the million dollar question:

Who the f&*^ is Apple to decide what I can run on my iPhone/iPod ?

In some of my previous posts I had talked about how Apple might be losing developers if it does not get it’s act together. Here are a few of them:

  • Apple iPhone will lose to Google Android powered T-Mobile G1
  • 22 steps through iPhone development hell
  • Arrogant Apple good for Google

In fact Apple has started losing developers. Check out this article. Most of the fanboys would be quick to dismiss this as a one off case of disgruntled developers. Probably true now but how long would this take to snowball into something bigger? More importantly can Apple afford to take a hit to their reputation? Google Android and the Web OS have opened up development to all and their store policies are more lenient towards developers. So what does Apple have to gain? The iPhone on Verizon seems to be a distant dream specially with the Motorola Droid faring quite well. Looks like it might pretty much be all downhill from here for the iPhone.

Verizon vs. AT&T: iBash too far?

Interesting story which has been gathering traction over the last week:
‘AT&T has reportedly asked a federal court to make Verizon immediately stop airing a new series of ads comparing AT&T’s 3G coverage map to Verizon’s. Among them is an ad in which the iPhone is welcomed to the Island of Misfit Toys.

AT&T has asked a federal court in Atlanta to force Verizon Wireless to pull a series of ads immediately, according to reporting from USA Today. Verizon responded by standing by its ads. “What we are saying doesn’t change,” spokesperson Jim Gerace told the paper.’

Verizon have been waging a dirty ad war, attacking AT&T’s 3G network coverage and criticising the iPhone’s technological limitations (rather than its sleek design). In turn, they have promoted their own 3G network coverage and Android device: unlike the iPhone, it has a physical keyboard; a flash camera; can run several applications at once; and can be customized with widgets.

More concerning for AT&T is the fact that YouGov’s BrandIndex data suggests that Verizon’s campaign is working.

Wednesday, November 11, 2009

กูเกิลเท 750 ล.ปูทางโฆษณาบนมือถือ

กูเกิล (Google) ประกาศเทเงิน 750 ล้านเหรียญสหรัฐ ซื้อบริษัทเครือข่ายโฆษณาบนโทรศัพท์มือถือรายใหญ่ในสหรัฐฯ นามแอดม็อบ (AdMob) แม้ทุกฝ่ายจะเชื่อว่าวงการโฆษณาบนโทรศัพท์มือถือคือดินแดนใหม่ที่จะเป็นบ่อทองแห่งต่อไปของกูเกิล แต่งานนี้ยังต้องลุ้นว่า กระทรวงยุติธรรมสหรัฐฯ จะลงดาบแท้งดีลระหว่างกูเกิลและแอดม็อบหรือไม่ เนื่องจากเสียงครหาว่าการซื้อขายบริษัทครั้งนี้อาจนำไปสู่การผูกขาดซึ่งจะทำให้ตลาดโฆษณาบนโทรศัพท์มือถือขาดการแข่งขันเสรี

การซื้อบริษัทแอดม็อบของกูเกิลในครั้งนี้ไม่แคล้วถูกมองว่าเป็นการปูทางให้กูเกิลสามารถขยายตลาดโฆษณาออกนอกโลกอินเทอร์เน็ตมาสู่โลกโทรศัพท์มือถือ กลยุทธ์นี้จะเสริมกันกับระบบปฏิบัติการแอนดรอยด์ (Android) ซึ่งกูเกิลใจดีให้ผู้ผลิตโทรศัพท์มือถือนำไปใช้งานได้ฟรี โดยเทคโนโลยีของแอดม็อบนั้นจะทำให้ผู้ใช้โทรศัพท์มือถือสามารถเห็นภาพกราฟฟิกโฆษณาได้ ขณะเดียวกันนักการตลาดก็จะมีช่องทางให้วางโฆษณาบนเว็บไซต์เพื่อโทรศัพท์มือถือได้

นักวิเคราะห์จาก J.P. Morgan ให้ข้อมูลว่า รายรับของแอดม็อบโดยเฉลี่ยนั้นอยู่ที่ประมาณ 45-60 ล้านเหรียญต่อปี แน่นอนว่ายังเติบโตโตได้อีกมาก เมื่อแอดม็อบย้ายมาอยู่ในชายคากูเกิล

ดีลซื้อขายบริษัทครั้งนี้ถือเป็นดีลที่มีมูลค่าสูงสุดอันดับ 3 ในประวัติศาสตร์กูเกิล โดยปี 2008 กูเกิลซื้อบริษัทดับเบิลคลิก (DoubleClick) ด้วยเงิน 3,100 ล้านเหรียญ เป็นดีลที่เกิดหลังจากการซื้อยูทูบ (YouTube) ในปี 2006 ด้วยเงิน 1,650 ล้านเหรียญ

น่าเสียดายที่ผู้บริหารกูเกิลไม่ยอมให้รายละเอียดเกี่ยวกับการคาด หวังในแง่ผลกำไรจากการเทเงินจำนวน 750 ล้านเหรียญในครั้งนี้ โดยกล่าวเพียงว่าดีลนี้จะทำให้กูเกิลสามารถเติบโตได้ในตลาดโทรศัพท์มือถือ

กูเกิลไม่เปิดเผยว่าสามารถทำรายได้จากตลาดโทรศัพท์มือถือเป็นเท่าใด เมื่อเทียบกับรายได้รวม 22,000 ล้านเหรียญฯตลอดปี 2008 ระบุเพียงว่าเมื่อเดือนที่ผ่านมาผู้ใช้โทรศัพท์มือถือหันมาใช้บริการค้นหาข้อมูลของกูเกิลเพิ่มขึ้นถึง 30%

หวั่นผูกขาด

กูเกิลระบุว่าไม่หวั่นใจผลการตรวจสอบของทางการสหรัฐฯ และคาดว่าจะสามารถดำเนินการควบรวมบริษัทได้เสร็จภายในไม่กี่เดือนนับจากนี้ ทั้งหมดสวนทางกับการวิเคราะห์ของสำนักข่าวต่างประเทศ ซึ่งตั้งข้อสังเกตว่าอิทธิพลของกูเกิลอาจผูกขาดการค้าในตลาดโฆษณาบนมือถือ

ความกังวลเรื่องการผูกขาดการค้าของกูเกิลนั้นคือความกังวลว่า บริษัทรายย่อยในตลาดโฆษณาบนโทรศัพท์มือถืออาจจะสู้กับกูเกิลไม่ไหวจนทำให้อุตสาหกรรมไม่มีพัฒนาการเท่าที่ควร ทั้งในแง่ความคิดสร้างสรรค์และความสามารถในการแข่งขัน ซึ่งเมื่อประเมินแล้ว การซื้อบริษัทนั้นทำให้กูเกิลได้รับประโยชน์ฝ่ายเดียวแต่ทำให้ภาพรวม อุตสาหกรรมเสียหาย จุดนี้ทำให้หลายสำนักชี้ว่ากระทรวงยุติธรรมอาจจะห้ามไม่ให้ดีลดังกล่าวเกิดขึ้น

แอดม็อบนั้นเป็นบริษัทที่มีเครือข่ายโฆษณาบนโทรศัพท์มือถือกว่า 15,000 เว็บไซต์ โดยอีริก ชมิดต์ ซีอีโอกูเกิลเคยกล่าวว่าวิกฤตเศรษฐกิจนั้นสร้างโอกาสที่ดีให้กูเกิลในการควบรวมบริษัท เนื่องจากทำให้กูเกิลสามารถซื้อบริษัทในราคาที่ไม่สูงนัก ซึ่งเฉลี่ยแล้วกูเกิลนั้นลงทุนซื้อบริษัทราว 1 บริษัทต่อ 1 เดือน

โดย ASTVผู้จัดการออนไลน์

My First android app....Woot!

So I(well me and matty) have started dabbling with development for android. Android is the Google platform that we see hitting the cell market hot and heavy right now. I figure that it cant hurt to learn new stuff and I really enjoy it so why not.

This is my first app for android. I used the eclipse environment with the Android Plugin and I am developing on a Mac. Its a simple Clerks 2 soundboard.(a few buttons that play clips from a movie when they are pushed) Its not finished and I still have quite a few things that i want to do with it but it illustrates some concepts that i had a hard time finding on the web. It shows how to call the xml buttons from the java src, how I got different sounds to the buttons with a simple if statement and just haw to declare the different variables. Its nothing elegant or any thing fancy just some basics as I am learn.

The clips are not even close to kid friendly and are offensive to almost everyone. Don’t play them if vulgarity bothers you.

Source

Monday, November 9, 2009

Motorola Droid -- Ongoing Impressions

No question about it, Verizon’s (s vz) ad campaign for the Droid has stoked public awareness of the new Android phone. I have been using it solid for a few days now and it is rare to run into someone who hasn’t heard about the Motorola (s mot) Droid. Like the campaign that Sprint (s s) and Palm (s palm) run for the Pre, it shows how mainstream smartphones are becoming.

Having used the Droid for a few days, let me share my ongoing impressions of the phone. First up, I get asked how I can use so many evaluation phones, while maintaining my sanity having four carrier phones of my own. That’s a fair question, and one with a simple answer. Google Voice is the magic that makes all this work for me. I forward all four of my own phone lines to the Google Voice number, and the GV number is forwarded to the phone I carry with me. Right now that phone is the Droid, so no matter which of my numbers gets a call, it rings on the Droid. Text messages to all four of my phones go right to the Droid through GV, too. And since the Android version of GV is so complete, I set the Droid to use GV for all outgoing calls. It just works.

So back to the Droid, what do I think so far? How does it compare to other phones I own or have evaluated? Would I recommend it for purchase? Patience, I’ll do my best to answer these questions and more.

I have been using the Droid exclusively for the past 4 days, and overall I like it. The size and weight are good for carrying it around in my pocket, and it feels good in the hand. I find the construction is very solid, even the slider has no extra play in operation. It offers a full experience for such a small device.

I am still impressed with the display, it is just beautiful to use for extended sessions. It is bright and vivid, and text is so crisp and easy to read. I find it is so resolute that I routinely use smaller fonts than I do with other phones, and that means more content on the screen at once. The touchscreen has a nice, light touch and is easy to work with.

Android 2.0 is a good evolution for the platform, and I have encountered no issues with phone operation. I am experienced with Android and that no doubt helps, as I find everything where I expect it to be. The widgets work as expected, and while some older widgets do not work on the higher resolution screen of the Droid, most I’ve tried work fine. Having used Android phones with both 5 and 7 home screens that can be customized, I find the three screens of default Android (as on the Droid) to be limiting.

Speaking of customization, that is done using those widgets on Android phones. There are many such widgets in the Android Market, which is good as the Droid ships with none. I found the Droid very plain jane out of the box, and Motorola/ Verizon would be wise to include some widgets for the phone. Widgets not only add functionality and convenience, but they can create the very look and feel of a phone. I am probably biased in this regard having used the HTC Hero for a bit, as the HTC Sense interface is just a bunch of widgets included on that phone. The Droid needs something to make the default home screen special, but all it has out of the box is a few app icons.

The Droid operation is very solid and performance is quite good. Everyone I have let play with the Droid has commented how fast everything happens, and that’s accurate. I find the hardware to be quite capable, even driving that high resolution display. I rarely experience any lags, and find I am able to concentrate on the task at hand rather than the phone itself. That’s the mark of a good device.

I find I rarely use the physical keyboard on the Droid. It’s not a great keyboard to start with, but frankly I find the onscreen keyboards (both portrait and landscape) to be pretty good. The only times I open up the keyboard in landscape mode is if the onscreen keyboard will take up too much of the screen. It does take up over half the screen, and while usually not a problem for short entries, sometimes I need to see the whole screen. The keyboard is useful to have if needed, and since it adds very little thickness or weight I’d rather have it available than not.

Last weekend I took the Droid to a monthly Geek Gathering, and everyone was very impressed with the phone. This was a tough crowd, too, as everyone was tech-savvy and very tuned into the smartphone scene. The performance of the Droid was mentioned repeatedly, and the fact it had a sliding keyboard while remaining so thin was a hot topic.

I have seen on the web numerous reviewers state that the Droid is the best Android phone to date. I largely agree with that assessment, but I temper that a little. If the carrier was not a factor and I was going to buy a phone today, I would buy the HTC Hero on Sprint. There are a few reasons for that choice that I’ll share.

I found the Hero to be just as good a performer as the Droid. While the display was not quite as big as that of the Droid, the Hero was a bit smaller making it a tad more portable. I’ve already stated that I don’t use the physical keyboard on the Droid that much, so the lack of one on the Hero didn’t bother me at all. HTC has included their own onscreen keyboards on the Hero, and they are better than the stock Android versions on the Droid.

The one thing (besides the carrier) that would have me choose the Droid over the Hero is Android 2.0. Specifically, it is the Google Maps Navigation that is included in Android 2.0. I have used the Google Navigation on the Droid and it is flat-out awesome. One 20-mile trip across town I made with the Droid as the navigator demonstrated to me how powerful it is. The ability to follow the route with the overhead satellite view is so useful I can’t state that emphatically enough. I have used navigation systems for years and this first attempt by Google already blows them all away. I would choose the Droid over the Hero for this reason alone, but it’s coming to the Hero soon.

HTC has already stated that it would be updating the Hero to Android 2.0 soon, and that is the clincher for me. Assuming that Google Maps Navigation will be in that upgrade, the Hero is the phone I would choose. HTC includes the Sense interface, a collection of home screen widgets which add a ton of utility while making the phone’s look and feel miles ahead of the Droid’s. Throw in the Hero’s physical phone buttons, and it’s my solid choice.

I still like my Palm (s palm) Pre, don’t fret you Pre enthusiasts. But I find I can have more utility out of the box with apps already available in the Android Market, and I’m not alone in that regard.

Apple App Store's Android Adversary

Everyone’s talking about App Store from your Mum to Jeremy Clarkson; but when was the last time either of them knew about anything cool? The new law breaking, street corner skulking Android (black)Market is here, but what’s it all about?

It would be easy to turn your nose up at Android Market, particularly given its currently cemented second place position in terms of total apps when compared to the gargantuan Apple App Store. But despite Apple’s complete dominance of figures with a total of just above 100,000 apps for download (stats available at 148apps.biz) – Android still holds its own against Steve Jobs’ beast with a tasty collection of distinctly different apps.

It would be foolish to disregard the more than 15,000 apps available in Android Market (stats available at Androlib.com) especially when considering that 64% of these are free. It’s worth noting that the regulations surrounding the publishing of Android Apps are much less restrictive giving rise to some fantastic (and occasionally borderline legal) apps which will guarantee the dropped jaw of an iPhone wielding friend in the not-so-distant future. Let’s not forget that along with the brand-new (and considerably better) look and feel of Android Market courtesy of the Donut upgrade, that Android is Google’s brainchild ensuring the development of a few killer apps featuring that shimmery goodness that is high cost production.

It’s clear that Google don’t regard Android Market as just a tacked on extra but a key part of the Android experience, an attitude shared with Apple which has contributed to their own success. They’ve managed to support their hardware with a diverse and capable range of software; features include the ability to use widgets and run multiple apps simultaneously – something Apple can’t yet claim to match.

With a burgeoning influx of new Android phones and the inevitable growth of their market share, the massive rate of growth of app development from the past few months (an increase of 50% in available apps since June) is certain to continue. Looking forward to new apps is fine but what’s really interesting is discovering the fantastic apps already on offer in Android Market. Check out the accompanying feature to see the ten best apps available from Android Market, from those with the wow factor to those with future-essential utility and some that are just plain unexpected fun. Get acquainted with the bad-boy of app centres covered in this issue of Phonica Magazine UK.

Charles Thompson

 

Friday, November 6, 2009

Special Report - Realidade Aumentada

O site BussinessWeek realizou uma serie de reportagens sobre o uso da realidade Aumentada nos Celulares. A tecnologia que combina informações digitais com dados reais fez um salto para os smartphones e o mercado está decolando.

Esta tecnologia esta mudando a forma como os consumidores estão usando seus telefones móveis. A reportagem destaca também a dificuldade de criar aplicações baseadas nesta tecnologia.

A reportagem especial pode ser vista aqui.

Abaixo um exemplo de uso da Realidade Aumentada